Logos
Business CardsFormsDisplay AdsSigns
In most cases when graphics are needed for a printed piece of advertising, logo or website, the process begins with understanding the final message that needs to be conveyed. The natural flow of text and images is the intention of ‘good’ graphic design. The graphics should enhance and assist the message, not stand out from it.
Niche Marketing
The question asked, “Are you a small fish in a big pond… or a Big fish in a small pond? refers to niche marketing. Do you specialize in something? Are your products/services geared towards a certain industry, age group, income bracket? If people want to find what you offer, what categories or keywords best describes what you offer/do?
The fear of ‘not succeeding’ drives business owners to the point of increasing the amount of things they offer or do but in so doing they become the small fish in the large pond. These are the types of considerations that should be addressed in a business plan. Who is your customer? is the basis of your future business.
Advertising to fewer groups of people costs less. EX. A product or service offered only to people who own horses allows you to focus on advertising in certain publications, on certain web directories and at certain events.