I live through the lense of each of my passions. I see design in buildings, nature, furniture, vehicles, people. I am an artist who uses photography, graphic design and web design as my palette. I use my creative skills to satisfy the customer, express my creativity and meet the industry standards for each skill set.

I don't expect each customer to see the world through my eyes. A huge part of the satisfaction I gain in my business is to have the challenge of working with a company whose offerings I know little about, whose logo seems disjointed from the color scheme or industry. I always find new ways to bring elements together, creating the necessary flow for the text and images to tell the right story.

I have extensive knowledge and a strong passion for each of the skills I offer in my business. It is my intention with each job to provide quality custom graphics, satisfaction of the customer to the completed design, and up to date standards for each industry.

My hope with each new client is to establish a long term connection with them. Knowing I can assist with the company image, from logo & business cards, to email headers & a website, I put my processes in place immediately so each future request is almost pre-determined.

The logo was saved with a transparent background already, the custom neighborhood map used on the website for hotspot links was created in a high end program so I can easily send it in a high resolution file to add to the back of a postcard or for a display ad. Each request can be met in a timely, professional manner because of the long term commitment.

The value of the product I offer is the combination of my experience, the quality of the product given and the benefit of the trust built between business associates. I expect to be a part of each customer's success in business, as it is the success of mine!

I begin the process of working with a customer by having them view the website contract I have in a .pdf form on this site. Setting the expectations is important before even meeting with a customer. When the customer is clear that I will be able to provide the type of product they need then I schedule a phone or personal appointment with them.

I listen carefully to the way the customer wants to present their product or services and familiarize myself as much as possible with their business by asking questions and later doing more research online to see what their competition is offering. Before ending the appointment I ask for a signature on the contract and a 50% deposit based on the size of the project we've discussed.

I charge by the page and have found this is a plus because it allows the often, new business owner to better budget for ongoing development of their site. Because I create websites fully custom, I can easily add to the navigation as additional pages are added.

I typically begin each project by getting all the images available for the site. Logo, owner photo, product photos, etc. With the knowledge I have in photography and the use of Photoshop I do color correcting, cropping, etc and will typcially clean up, as needed, and add 2D effects to the logo. I offer a service for updating logos in which I take the current image and without changing it completely, add elements and effects that give it a facelift to bring the design up to date.

I've found that once these changes are made, the customer is excited to update their look on some of their printed pieces too. Because I have experience in graphic design and maintain the software needed for digital and offset printing, I'm able to take the newer designs and duplicate them for business cards, brochures, etc.

Other Business Info

Websites
The current design trends and technical standards are followed by Creative Marketing Colorado and this is part of what is different about using a pre-done template compared to a fully custom website. Careful consideration is taken in combining the message of the site, technical structure of the design, color scheme and the overall look and feel of the custom site to unfold the visual story of who you are and what you offer.

Branding
The term “branding” refers to an identity or experience conjured by a product or place. Identifying with a certain brand of coffee or enjoying the relaxation and comfort of a certain spa or hotel; this is the branding these products and places have succeeded in establishing. What experience or identity does your product or service stir in your customers?

At a point in time when products are at a surplus and are easily accessible, how will you set your company apart and keep your products/services continually sought after?

* Change Your Thinking….
“Combine your intelligences”, no other person has the exact life experiences, business experience, set of skills, different types of knowledge, as you. Use all of it in a combination toward your business efforts to conjure the confidence to push you towards success. Once you’re clear about what you’re offering, who it’s for and how you’re going to do it, you'll be more clear on where to put your advertising dollars. Your clarity will bring confidence that will bring you more customers, referrals and overall success.

** The “E” Myth
Another important issue to address with your business is, are you building a business that can be duplicated? Could you sell the business you own today because it would be profitable for someone else to run it? This question speaks to understanding your role in what you’re doing. Have you put processes in place that can be followed by someone else? Are you the manager or the employee of your business?

* Book: Change Your Thinking, Change Your Life
Brian Tracy

** Book: The E Myth Revisited
Michael E. Gerber

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